AI Visibility Rankings — Houston, TX · 2026

Houston Service Industries Ranked by AI Visibility Score

Real scores from 11 Houston service industry audits — the highest average of the three cities audited and the only cohort with a Top-tier business. 15 query-engine combinations per business (5 queries × ChatGPT, Google AI Overviews, Perplexity). Actual scores, not modeled estimates.

One audit per industry. Each score reflects a single Houston business audited by VisiGap in 2026. Scores represent that business — not an industry average. No business names are displayed. See full methodology →
46.9 / 100
Average AI Visibility Score — highest of the 3 cities audited
4 / 11
Industries cited in at least one AI engine — more than Chicago or Atlanta
68 / 100
Top-tier score — Roofing, the only Top-tier business across all 33 audits

All 11 industries · sorted by score

Houston AI Visibility Scores by Industry

Scores are composite across 6 components. AI citation status reflects whether the audited business was cited in responses to 5 standard service queries per engine (15 total). Score tier: Top 58+, Mid 35–57, Bottom 0–34.

68
🏠 Roofing — the only Top-tier business across all 33 audits in 3 cities
1,700+ GBP reviews, manufacturer certification creating independent entity citations, and consistent NAP across directories combined to push this Houston roofing contractor above the 58-point threshold. Cited in Google AI Overviews for Houston roofing queries. No other business in Chicago, Houston, or Atlanta reached Top tier.
# Industry AI Visibility Score Tier AI Citation Key Structural Signal
1 🏠Roofing & Exterior
68/ 100
Top Google AIO Manufacturer certification + 1,700+ GBP reviews + single consistent entity name. Only Top-tier business across all 33 audits.
2 🔏Criminal Defense Law
52/ 100
Mid Not cited Strongest technical website in Houston audits — yet zero citations. Legal directory activation (Avvo, Martindale-Hubbell) missing.
3 🐜Pest Control
51/ 100
Mid ChatGPT Highest GBP review count in Houston audits (8,000+). Review volume and HomeAdvisor/Angi presence driving ChatGPT citation.
4 🔧Plumbing Services
50/ 100
Mid ChatGPT Cited first by ChatGPT for Houston plumbing queries. Review volume + HomeAdvisor presence the key citation drivers.
5 🌡️HVAC & Heating/Cooling
48/ 100
Mid Not cited Zero AI results for Houston HVAC queries on audit date — same pattern as Chicago. Category-wide gap, not business-specific.
6 🦴Chiropractic Care
47/ 100
Mid ChatGPT Only independent chiropractic cited vs. franchise chains in Houston ChatGPT results. Health directory depth the differentiator.
7 ⚖️Personal Injury Law
47/ 100
Mid Not cited National PI firms dominate Houston AI results. Local mid-tier firms invisible regardless of score — category-level AI suppression of local results.
8 🦷Dental Services
46/ 100
Mid Not cited Strongest schema type in Houston audits (DentistOrganization). Not cited — schema alone without citation source breadth is insufficient.
9 Cosmetic Surgery
43/ 100
Mid Not cited Surgeon board certification not surfaced in structured data. AI engines cannot verify credentials — same gap as Chicago Cosmetic.
10 🏥Addiction Treatment
34/ 100
Bottom Not cited Best-rated facility in Houston audit. SAMHSA not listed — accreditation not in structured schema. Lowest-scoring Houston industry.
11 🚗Auto Repair
30/ 100
Bottom Not cited 588 GBP reviews, established local presence. Weakest structured data in Houston audits — zero schema, thin citation footprint.

Audited May 2026 · 15 query-engine combinations per business (5 queries × ChatGPT, Google AIO, Perplexity) · Score: 0–100 composite across 6 components


Houston audit findings

What the Houston data shows

Patterns observed across 11 Houston service industry audits, 165 query-engine combinations total.

68 / 100
Only Top-tier score across all 33 audits — Houston Roofing
Roofing is the only industry in the 3-city audit cohort to reach Top tier. The gap between Roofing (68) and the next-highest Houston industry (Criminal Defense, 52) is 16 points — larger than the gap between most adjacent industries. Third-party entity citations from manufacturer certification are the differentiating factor.
ChatGPT
Houston citations are concentrated in ChatGPT, not Google AIO
3 of 4 Houston AI citations came from ChatGPT (Pest Control, Plumbing, Chiropractic). Only Roofing was cited in Google AIO. This is the inverse of Chicago, where both citations were from Google AIO. The pattern suggests ChatGPT draws more heavily from review-based aggregators common in the Houston market.
Schema ≠ Citation
Dental had the best schema — and zero AI citations
Houston Dental deployed DentistOrganization schema — the most specific and appropriate schema type in the audit — and scored 46 but received zero AI citations. Schema without citation source coverage does not produce AI visibility. Both inputs are required; schema alone is insufficient.
HVAC gap
HVAC has zero AI results in both Houston and Chicago
HVAC businesses in both cities returned zero AI results across all engines. This is a category-level gap, not a business-quality issue — the audited HVAC businesses in both cities score 42–48 and have strong GBP presences. The HVAC citation gap appears to be structural across major markets.
The Houston pattern

Houston leads the cohort on average score and citation rate, but 7 of 11 industries are still invisible to AI engines. The businesses that do get cited share one trait: unusually high review volume creating prominence signals that partially compensate for thin structured data. That ceiling is low — the sustainable path to Top-tier scores requires building the citation infrastructure, not just accumulating reviews.


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