Benchmark: 79/100 avg for competitors in your market
Primary Gap Detected
Google Business listing missing 7 of 9 recommended service subcategories
Subcategories present: 2 of 9 — core service only.
Subcategories absent: 7 secondary and specialised service categories that competitors in this market have configured.
Impact: AI tools can't match you to 7 service-specific searches your competitors are winning in this market.
Secondary Findings
Business description omits service area and the towns you cover
Your Google Business listing description doesn't mention where you operate or which areas you serve. AI can't confidently assign where you work. Competitors whose descriptions name their service areas appear in 3× more location-specific searches.
Zero Q&A entries on Google Business listing
Q&A section is unpopulated. ChatGPT, Perplexity, and Google AI Overviews read Q&A entries directly when generating recommendations for local businesses. 11 competitor listings in this market have 4–9 Q&A entries each.
Priority Fix Checklist