Industry AI Visibility · Chicago, Houston, Atlanta · 2026

🏠 Roofing & Exterior: AI Visibility Scores Across Three Cities

Roofing shows the widest score spread of any industry: Houston 68 (Top tier, cited in Google AIO) vs Chicago 37 — a 31-point gap. The Houston roofing business is the only Top-tier business across all 33 audits in 3 cities. Its structural advantage is clearly identifiable: manufacturer certification creating independent third-party entity citations.

49.3 / 100
Average AI Visibility Score across Chicago, Houston, and Atlanta
1 of 3
Cities with at least one AI citation across 15 query-engine combinations
37–68
Score range across cities · 31-point spread between lowest and highest
Score by city

Roofing & Exterior AI Visibility Score — Chicago vs Houston vs Atlanta

One business audited per city. 15 query-engine combinations per business (5 queries × ChatGPT, Google AIO, Perplexity). Score tier: Top 58+, Mid 35–57, Bottom 0–34. Audited May 2026.

Chicago, IL
37 / 100
Mid tier
Not cited
Entity fragmentation (multiple name variants across directories) splitting citation footprint. 4.9 GBP rating, zero AI presence.
Houston, TX
68 / 100
Top tier
Google AIO
Only Top-tier business across all 33 audits. 1,700+ GBP reviews + manufacturer certification. Cited in Google AIO.
Atlanta, GA
43 / 100
Mid tier
Not cited
Strong NAP consistency — single name across all directories. No Google AIO results on audit date (AIO suppression).
Cross-city pattern

AI Citation Pattern for Roofing & Exterior

Google AI Overviews is the citation engine for roofing — Houston Roofing is the only business cited (1 of 15 queries, Google AIO). No ChatGPT or Perplexity citations in this industry across any city. The gap between Houston (68) and Atlanta (43) is 25 points, driven almost entirely by manufacturer certification creating independent third-party entity citations.
68 vs 37
31-point gap between Houston and Chicago — widest spread of any industry in the cohort
Houston Roofing (68) and Chicago Roofing (37) are 31 points apart — the widest city-to-city score gap of any industry in the 3-city cohort. Both are real businesses with GBP profiles and customer reviews. The difference is structural: manufacturer certification, 1,700+ reviews, and single-entity consistency across all directories.
Certification
Manufacturer certification is the primary Top-tier signal in roofing
GAF, CertainTeed, and Owens Corning certification creates an independent third-party entity citation that AI engines treat as a trust signal. The Houston roofing business has this certification. Chicago and Atlanta do not. This single factor accounts for a significant portion of the 31-point gap.
Entity
Entity fragmentation is the dominant failure mode in Chicago and Atlanta
Roofing contractors frequently operate under multiple name variants: the LLC name, a DBA, a shortened trade name. Each variant creates a separate entity in the citation network. AI engines cannot consolidate fragmented entities into a single trusted business. Chicago Roofing has multiple name variants — this is the primary structural gap holding it at 37.
Google AIO
Roofing citations come from Google AIO — review volume and BBB accreditation are the key signals
Houston Roofing was cited in Google AI Overviews, not ChatGPT or Perplexity. Roofing queries trigger AI Overview responses more readily than ChatGPT local recommendations. Roofing businesses should prioritize the signals Google AIO responds to: review volume, BBB accreditation, and entity-consistent citations across industry directories.
Common questions

Roofing & Exterior & AI Search — Questions Answered

Why does Houston Roofing score 68 while Chicago scores 37?
The Houston roofing business audited has three structural advantages: manufacturer certification (GAF/CertainTeed) creating an independent third-party entity citation; over 1,700 GBP reviews; and a single consistent business name across all directories. The Chicago business has entity fragmentation — multiple name variants — that prevents AI engines from consolidating citations into a single trusted entity.
What is the average AI Visibility Score for roofing businesses?
Across the three cities audited in 2026, the average AI Visibility Score for roofing businesses is 49.3. Houston 68 (Top tier), Atlanta 43 (Mid tier), Chicago 37 (Mid tier). Without Houston, the two-city average is 40. Houston's 68 is the only Top-tier score across all 33 audits in the entire cohort.
How does a roofing business reach Top tier (58+)?
Top-tier roofing scores require: manufacturer certification creating third-party entity citations; single consistent business name across all directories (no entity fragmentation); 40+ citation source presence; and Organization schema with license numbers. The Houston roofing business meets all of these — making it the only business in 33 audits to reach Top tier.
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 City Rankings
Chicago AI Visibility Rankings
All 11 Chicago industry scores ranked. Average 42.6. 3 of 11 industries cited.
 City Rankings
Houston AI Visibility Rankings
All 11 Houston industry scores ranked. Average 46.9. Includes the only Top-tier business across all 33 audits.
 City Rankings
Atlanta AI Visibility Rankings
All 11 Atlanta industry scores ranked. Average 42.4. HVAC is the only cited industry.
 Methodology
How VisiGap Measures AI Visibility
Citation source scans, AI query simulation across 3 engines, 6-component diagnostic — the process behind every score.